HSLabHSLab · open AI lab
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CHIEF AI OFFICERORGANIA · WEON
STATUS: EXPERIMENTING●
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  • EXPERIMENTOS20
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  • 25.4284° S · 049.2733° WBRT
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HSLab · open AI lab

HélderSato.

Scroll to take apart
01 — The labLAB/2026

I test AI inthe real world.

And report what works, what breaks and how much value is left at the end. Here live the experiments, the math, and the questions about what this changes for us.

4
Research lines
20
Experiments
0
Articles & essays
13
Running now
03 / 04 — Research line · IR · Designing

INOVA-R.

How do you turn fast AI innovation cycles into validated capabilities that enter existing products with provable value?

3 experiments
04 / 04 — Research line · SI · Coming soon

AI Simulation.

Can we simulate customers, teams and markets with AI agents to decide better — without confusing simulation with prediction?

Coming soon
01 / 04
03 — Articles & essaysART · 000

Worth readingslowly.

All articlesAll articles
05 — Who writesSUJEITO 001
Hélder SatoFIG. 01 — HOVER

Hands-onbefore opinions.

  • Chief AI Officer and co-founder of and . Building customer service software since 2004. MSc in Distributed Systems, PUC-PR.
  • 500+ brands and 10k daily users on the platform. That is where experiments meet reality.
  • Research, prototype, validate with clients — only then it becomes product. This lab is the public side of that loop.

Off the lab: , , and whiskies. They are hidden around here — go look.

06 — StageKEYNOTE · WORKSHOP · FIRESIDE

Alsoon stage.

Keynotes, workshops, fireside chats and panels on AI applied to how companies operate.

T—01

Hybrid Business OS

Why the next decade belongs to whoever builds the system where humans and agents operate together.

C-level · Boards
T—02

The AI company and the team that evolves

Healthy adoption: cognitive ROI, AI Slop, Cognitive Offloading and Model Collapse.

COO · HR · Operations
T—03

AI in product development

AI-Spec Development, vibe coding and the new roles on product teams.

CTO · CPO · Engineering
Upcoming

New dates soon.

Past talks
28.10.2026
Data Science Summit Brasil (DSSBR) 2026A evolução AI-First — da capacitação das pessoas às operações híbridasCuritiba · PR · Case · 60 min
Event ↗
Invite to an eventInvite to an event
● Lab Log

One note from the lab every two weeks.

Experiments, real numbers and what went wrong. No spam, leave anytime.

Writecontato@organia.ai
LinkedInHélder Sato
TalksBriefing and dates